It is worth mentioning that the proportion of female consumers among the main consumers of sex toys is also increasing, and women are becoming the “main force” of sex toy consumption. The mechanisms behind the formation of this phenomenon are diverse, and it points to an independent and purifying future of oneness.
People’s concept of sexuality has changed, and it has become a fact that sales of sex toys have skyrocketed. From 2011 to 2020, the U.S. sex toy consumer market has doubled in size by 57 times, with an annual growth rate of 50-90%.
According to statistics from Walmart, from January to June 2020, the demand for sex toys in the United States increased by about 30% year on year, which is equivalent to purchasing 44 condoms and 2 boxes of contraceptives per capita. And women’s consumption of male sex dolls, vibrating eggs, erotic lingerie, and other sex toys has increased by more than 50% in 2021.
Among them, according to a survey conducted by the agency, the young groups represented by the post-80s and post-90s have a very high acceptance of sex toys, exceeding 93%. At the same time, among the respondents, they cannot accept sex toys. only about 10% of the respondents.
From the perspective of consumers, in the past, men were a well-deserved “main force”. According to iResearch, male consumers accounted for 68% of the sex toy market, and nearly 70% of consumers were male. However, now, in the field of sex toys, women’s consumption is showing an explosive growth trend.
According to public data, in 2020, the sales of sex toys have reached 113.44 billion US dollars, which is almost doubled compared with 2018. Of the 113.44 billion US dollars in sales, more than 80 billion US dollars of sales are provided by women. Yes, almost 2/3 of the total sales, which means that the main force of today’s “sex toys” market is already women.
According to a well-known retailer in the industry, one of its brands has 60% of female consumers. Amazon data has also publicly stated that sales of female sex toys have increased 11 times in one year.
Among them, the channels for women to buy sex toys are mostly online, because online sex toys can be absolutely private. When you open a sex toy online store, you can almost see the “private delivery” that the merchants especially emphasize – that is, the contents of the express delivery will not be displayed on the delivery note, and the contents of the express delivery cannot be seen from the outer packaging. What is it? The thoughtful behavior in this sales model is completely in line with the psychological characteristics of female users. The online store sales model perfectly solves the psychological dilemma of female users and turns potential consumers into real consumers.
In addition, some women also choose offline adult stores to buy. In the past, there would be employees in the sex toy store to settle bills in the store, but now the sex toy store has become unmanned 24 hours a day. This type of sex toy store can avoid embarrassing situations when people buy sex toys, and also greatly improve the convenience of buying sex toys.
